Unit 5. Lesson 1- Combining Illustrator with Photoshop

Class Topic: What is Graphic Design?

Unit 5. Lesson 1- Combining Illustrator with Photoshop

(3weeks)

Essential Unit Question:

What makes a successful design?

__________________________________________________________________________

     Essential Lesson Question:

What is a logo?

     Lesson Objective:

Given developed skills in Photoshop and Illustrator, the student  will choose a company and create a logo using both Photoshop and Illustrator.

     Activity:

Students will complete a project using both Illustrator and Photoshop.  Each assignment will be submitted to turnitintomsw@gmail.com and edmodo.

      

    Assessment:

1. Creating a Logo

Words used to describe businesses and companies

accredited

adjective

an accredited organization, worker, or course of study has official approval

all-night

adjective

an all-night shop, restaurant, bus service etc continues to operate for the whole night

anticompetitive

adjective

intended to prevent people from competing against each other fairly, especially in business

B2B

adjective

business-to-business: used for describing a type of business activity in which companies use the Internet to trade with each other

B2C

adjective

business-to-consumer: used for describing a type of business activity in which companies use the Internet to sell products and services directly to customers

big

adjective

used for referring to large and powerful industries that are considered to have a lot of political influence

bloated

adjective

a bloated organization or system is not effective because it is too large or has too many workers

bricks-and-mortar

adjective

a bricks-and-mortar business is a traditional business that does not operate on the Internet

brisk

adjective

if business is brisk, a lot of things are being sold quickly

business

noun

connected with business, or with people who work in business

business-to-business

adjective

used for describing a type of business activity in which companies use the Internet to trade with each other

collective

adjective

owned by the government and run by a group of workers

commercial

adjective

relating to business

commercial

adjective

producing goods or services to sell

competitive

adjective

offering goods or services at cheaper prices than other companies

consumer-facing

adjective

dealing directly with people who buy products or services

consumer-to-business

adjective

used for describing a type of business activity in which a customer deals with a company using the Internet

cooperative

adjective

a cooperative business or other organization is owned by the people who work in it who also share the profits

corporate

adjective

relating to large companies, or to a particular large company

C-to-C

adjective

consumer-to-consumer: used for describing a type of business activity in which a customer deals with another customer using the Internet

cut-price

adjective

used about places that sell cut-price goods

drive-through

adjective

a drive-through restaurant, bank etc is one where you are served through a window without leaving your car

fly-by-night

adjective

a fly-by-night company or businessman cannot be trusted because they are dishonest or may fail

imperial

adjective

used in the name of some business companies, hotels, etc

incorporated

adjective

an incorporated company has the legal status of a corporation

infant

adjective

an infant organization or company is very new

land-based

adjective

existing in a physical place rather than as a website

large

adjective

a large company or organization is one that employs a lot of people in many places and has many activities

lean

adjective

a lean business spends as little money and employs as few workers as possible so that it will make a good profit

limited

adjective

used after the name of a company to show that it is a limited company

market-driven

adjective

controlled by what and how much people want to buy

market-led

adjective

market-driven

mercantile

adjective

relating to trade

mom-and-pop

adjective

a mom-and-pop business is owned by a single family that also does most or all of the work

monopolistic

adjective

relating to a monopoly in business

multi-agency

adjective

involving several different organizations that work together for a shared aim

multinational

adjective

a multinational company or business has offices, shops, or factories in several countries

non-profit

adjective

a non-profit organization works to help people in some way rather than to make a profit

not-for-profit

adjective

a not-for-profit organization exists in order to help people and provide a service, rather than to make money

offshore

adjective

an offshore bank or company is not in your own country, but in a country where you pay less tax

one-stop

adjective

providing a range of products or services in one place

overstaffed

adjective

a business that is overstaffed has more workers than it needs

paperless

adjective

storing and communicating information in electronic form rather than on paper

predatory

adjective

relating to companies that are looking for other companies to buy, or are showing this type of behaviour

self-financing

adjective

a self-financing organization, business etc earns all the money that it needs to pay its own costs

self-service

adjective

a self-service restaurant or petrol station is one where the customers have to serve themselves

service

adjective

providing help, information, or advice for the public in exchange for payment

short-staffed

adjective

without enough workers

tertiary

adjective

providing services rather than selling or making products

top-heavy

adjective

a company or organization that is top-heavy has too many workers at senior level and not enough at junior level

undermanned

adjective

not having enough workers to do a job quickly or effectively

understaffed

adjective

not having enough workers to do a job quickly or effectively

unlisted

adjective

an unlisted company is not on the official list of a particular stock exchange, so that you cannot buy or sell its shares there

upstart

adjective

an upstart company is one that has quickly become very successful

blue-chip

adjective

corporately

adverb

fly-by-night

noun

highly/well capitalized

 

Your Own Logo:

List of Adjective Words

Below is a short adjective list that can get you started on your way to building an adjective list. These words can be used to describe feelings and appearances of objects and can make it easy to describe yourself, your surroundings, and your favorite things. You can use this list to build your own list, adding words you like and removing words you do not, replacing them with even more descriptive words.  By keeping this list on your desk as you write, you can refer to is and learn to add more descriptive words into your writing.

• adorable
• adventurous
• aggressive
• agreeable
• alert
• alive
• amused
• angry
• annoyed
• annoying
• anxious
• arrogant
• ashamed
• attractive
• average
• awful
• bad
• beautiful
• better
• bewildered
• black
• bloody
• blue
• blue-eyed
• blushing
• bored
• brainy
• brave
• breakable
• bright
• busy
• calm
• careful
• cautious
• charming
• cheerful
• clean
• clear
• clever
• cloudy
• clumsy
• colorful
• combative
• comfortable
• concerned
• condemned
• confused
• cooperative
• courageous
• crazy
• creepy
• crowded
• cruel
• curious
• cute
• dangerous
• dark
• dead
• defeated
• defiant
• delightful
• depressed
• determined
• different
• difficult
• disgusted
• distinct
• disturbed
• dizzy
• doubtful
• drab
• dull
• eager
• easy
• elated
• elegant
• embarrassed
• enchanting
• encouraging
• energetic
• enthusiastic
• envious
• evil
• excited
• expensive
• exuberant
• fair
• faithful
• famous
• fancy
• fantastic
• fierce
• filthy
• fine
• foolish
• fragile
• frail
• frantic
• friendly
• frightened
• funny
• gentle
• gifted
• glamorous
• gleaming
• glorious
• good
• gorgeous
• graceful
• grieving
• grotesque
• grumpy
• handsome
• happy
• healthy
• helpful
• helpless
• hilarious
• homeless
• homely
• horrible
• hungry
• hurt
• ill
• important
• impossible
• inexpensive
• innocent
• inquisitive
• itchy
• jealous
• jittery
• jolly
• joyous
• kind
• lazy
• light
• lively
• lonely
• long
• lovely
• lucky
• magnificent
• misty
• modern
• motionless
• muddy
• mushy
• mysterious
• nasty
• naughty
• nervous
• nice
• nutty
• obedient
• obnoxious
• odd
• old-fashioned
• open
• outrageous
• outstanding
• panicky
• perfect
• plain
• pleasant
• poised
• poor
• powerful
• precious
• prickly
• proud
• puzzled
• quaint
• real
• relieved
• repulsive
• rich
• scary
• selfish
• shiny
• shy
• silly
• sleepy
• smiling
• smoggy
• sore
• sparkling
• splendid
• spotless
• stormy
• strange
• stupid
• successful
• super
• talented
• tame
• tender
• tense
• terrible
• testy
• thankful
• thoughtful
• thoughtless
• tired
• tough
• troubled
• ugliest
• ugly
• uninterested
• unsightly
• unusual
• upset
• uptight
• vast
• victorious
• vivacious
• wandering
• weary
• wicked
• wide-eyed
• wild
• witty
• worrisome
• worried
• wrong
• zany
• zealous

Choose a company name:
_______________________________________________________________

What audience are you trying to target?

What colors will you use and why?

How will I unite my logo so that it looks like one in tact design?